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:Seth’s Blog: Flipping the Funnel–new ebook
Seth has produced a free ebook on web marketing based. What is "the funnel"? He explains a bit of it on another post:
I’ve been talking about funnels for almost ten years, but realized I hadn’t blogged on this… so here goes.
Traditional marketing divides the world into two groups: prospects and customers Customers are traditionally undervalued, and prospects are all treated the same.
As marketing got more sophisticated, some prospects ended up being treated a little differently than others. Someone reading Field & Stream, for example, is a more valuable prospect to a bullet company than someone reading Bass Fisherman.
Missing from this demographically-based analysis is the idea that
people can change. They change their posture, their attention and their
attitude. And as the knowledge they receive increases, their value as a
prospect changes as well.I think marketers always knew this, but they haven’t been able to do much about it. Until now
He has three formats for the ebook — all in PDF format. Grab the pro copy here. The other copies you can get on his site.
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