Get a New Brain for Cheap at the Brain Warehouse — Video

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I found this amusing UK anti-drug site by way of the Mind Hacks blogs. Here is an excerpt of what they say about this site:

The UK government have launched a campaign to warn 11-15 year-olds about the dangers of cannabis, using an ironic and lighthearted website and advert.

They’re both based around the concept of a high-street retailer for new brains. Teenagers who have trouble with their brains due to cannabis use can trade theirs in for new models.

These include the ‘Freakout-Free X50′ (Free yourself from paranoid freakouts once and for all with this little beauty!) and the ‘Spewstopper’ (Whether smoking a spliff or a bong, say no to embarrassing puking sessions!).

The comical tone is obviously meant to connect with teenagers who are immune, on principal, to dire warnings about partaking in illegal drugs.

Two UK mental health charities have criticized the adverts for not warning about the more extreme and unlikely outcomes of cannabis use (such as schizophrenia) and even for potentially increasing the popularity of cannabis.

Actually, it seems that the adverts are focusing much more on the short-term unpleasant effects, perhaps, as these are the least socially acceptable among teenagers.

So if your looking for a new brain, look no furthur.